Verizon Pantech Razzle cell phone looks like it will be a great messaging device. What is on the other side of the keyboard?

I was referring to the swivel portion of the phone, seems pointless and more of a gimmick than a useful feature.
But I’m sure teenage girls are going to love the pink if they wanna sell. New Verizon Phones – Pantech Razzle has a QWERTY keyboard, a 1.3 megapixel camera, Media Center Player, and VZ Navigator and the other side with speakers and music playback controls.
The Verizon Razzle will launch for Verizon on October for $60.
[engadget]
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